Brand Consultation: Know Exactly Where Your Brand Stands
Most South African businesses do not have a branding problem — they have a clarity problem. The logo is fine, the colours are fine, but nobody inside the business can say in one sentence who the company is for and why it wins. That ambiguity leaks into every advert, every post and every sales conversation. Our brand consultation exists to fix that first, before a single rand is spent on media.
- One to two weeks, kickoff to plan
- You keep the plan either way
- Johannesburg-based, nationwide
What a House of Intelligence brand consultation includes
Full digital presence audit
We review your website, Google Business Profile, social channels, review profile and search visibility, and benchmark them against the competitors who are actually taking your enquiries
Positioning and messaging review
We test whether your value proposition is specific, differentiated and provable — or whether it could belong to any business in your category
Audience and journey mapping
Who buys, what triggers the purchase, which channels they use at each stage, and where the journey currently breaks
Competitive and market context
A clear read on the South African and regional landscape you operate in, not a generic international framework
A prioritised action plan
Not a 60-slide deck. A short list of the changes that will move revenue first, in the order to do them, with owners and rough costs
Who this is for
Founders and marketing leads at SMEs and mid-market companies across South Africa who are about to invest in marketing and want the investment pointed in the right direction first. It is also the right first step before a rebrand, a new website or a paid-media push — all of which are far more expensive to fix later than to plan properly now.
How it works
The consultation runs over one to two weeks: discovery workshop, audit, competitor review, then a working session where we walk your team through the findings and the plan. You leave with the plan whether or not you continue with us for execution.
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Brand consultation FAQs
How long does a brand consultation take?
Typically one to two weeks from kickoff to the final working session, depending on how many channels and competitors we audit.
Do you work with businesses outside Johannesburg?
Yes. We are based in Johannesburg but work with clients across South Africa, including Gauteng, the Western Cape and KwaZulu-Natal, with workshops run in person or remotely.
What does it cost?
Pricing is scoped per engagement based on the size of the audit. The initial conversation and scoping call are free.
Ready when you are
The first conversation is free and useful whether or not we work together: a straight read on where your brand stands and what we would fix first. We reply within one business day.