Social Media Management That Is Run Like a Department, Not a Hobby
An inconsistent social presence is worse than none, because it is public evidence that the business is not paying attention. Managed properly, social media is a compounding asset: it builds recognition, answers the questions buyers ask before they call, and gives your sales team proof that the company is alive and credible. We run that function for South African businesses as an extension of their team.
- Calendar agreed a month ahead
- Enquiries reported, not vanity metrics
- Produced in-house in Johannesburg
What is included every month
Channel strategy and content calendar
Agreed a month ahead, mapped to your sales cycle and to what is actually happening in your business
Content production
Copy, design and short-form video or photography direction, produced to a consistent brand standard. See social media and content creation
Publishing and scheduling
Optimised timing per platform, including WhatsApp Business where it fits your customer base
Community management
Comments, DMs and reviews responded to in your brand voice, within agreed service levels — because an unanswered DM is a lost enquiry
Paid amplification
Boosting and paid social where it earns its keep, managed against a clear cost-per-result target
Monthly reporting
Reach, engagement, follower growth, clicks and — most importantly — enquiries generated, in plain language
Platforms we manage
Facebook, Instagram, LinkedIn, TikTok and WhatsApp Business. We recommend the channels your buyers actually use rather than spreading thin across all of them; for most B2B clients in South Africa that means LinkedIn plus one consumer channel, and for most B2C clients it means Instagram and Facebook with WhatsApp for conversion.
Why South African businesses choose us
We write in your customers’ language and context — local references, local pricing realities, local humour where appropriate — and we report against enquiries, not vanity metrics. Everything is produced in-house in Johannesburg, so there is no offshore handoff and no timezone gap when something needs to go out today.
Related services
Social media management FAQs
How many posts per week do you publish?
Typically three to five organic posts per channel per week plus daily story or status activity, scaled to your package. Consistency beats volume.
Do we need to supply content?
You supply access and approvals; we supply the ideas, copy and design. Where on-site photography or video is needed we schedule shoots — see our content creation service.
Is there a minimum contract term?
We recommend a three-month minimum because social compounds, but we do not lock clients into long terms. Results and reporting are how we retain you.
Ready when you are
The first conversation is free and useful whether or not we work together: a straight read on where your brand stands and what we would fix first. We reply within one business day.